Create a CAP Email Signature

Civil Air Patrol members have long referred to the organization as one of America’s ‘best kept secrets,’ which is a funny comment but also suggests that CAP is missing opportunities to recruit interested volunteers and serve our communities most effectively. CAP has commissioned a new set of branding guidelines that will help project a professional and assertive image for the organization.

CAP Members can help this effort by engaging with CAP on social media and by using the new organization-wide email signature template on CAP emails (the signature should be used only for emails related to CAP — personal use of CAP logos is prohibited).

Find instructions below for using a CAP signature in a variety of email programs. If you have questions, please contact us and we’ll do our best to provide more guidance.

Graphical signature (for most email programs)

The CAP email signature should appear as below. For many email programs, including Gmail, you can simply copy the graphical signature and paste it into your signature block. To copy, click in the middle of the signature and then “Select All” (press Ctrl-A [Windows] or Command-A [Mac]), followed by “Copy” (press Ctrl-C [Windows] or Command-C [Mac]). Then “Paste” (Ctrl-V [Windows] or Command-C [Mac]) in your mail program. Be sure to edit grade, name, and phone number information.


Video Tutorial for GMail


HTML Code for Signature

Below you can find the HTML code that will produce the CAP signature. This may be necessary for more advanced email programs or for programs like Microsoft Outlook that will complicate the signature if you try to cut-and-paste.

<p><img title="CAP Banner" alt="CAP Banner"
src="http://nc052.org/sig/CAP.png"><br><br>
<span style="font-family: Arial, sans-serif; font-size: 12pt; 
color: rgb(5, 83, 155); font-weight: bold;">Lt Col 
Eric Orgain, CAP</span><br>
<span style="font-size: 11pt; color: gray;">
Sugar Valley Composite Squadron Commander<br>
(O) 877.888.8888<br>
(C) 877.888.8888</span>
<span style="font-family: Arial, sans-serif; font-size: 12pt; 
color: rgb(5, 83, 155);">U.S. Air Force Auxiliary</span><br>
<a href="http://www.gocivilairpatrol.com/"><span 
style="font-family: Arial, sans-serif; font-size: 12pt; color: rgb(5, 83,
155);">gocivilairpatrol.com</span></a><br><br><a
href="https://www.facebook.com/pages/Civil-Air-Patrol/107647995924164"><img 
src="http://nc052.org/sig/CAPFacebook.png"></a>&nbsp;<a 
href="http://instagram.com/civil__air__patrol"><img 
src="http://nc052.org/sig/CAPIntsta.png"></a>&nbsp;<a 
href="https://twitter.com/civilairpatrol"><img 
src="http://nc052.org/sig/CAPTwitter.png"></a>&nbsp;<a 
href="https://www.flickr.com/photos/civilairpatrol/sets/"><img 
src="http://nc052.org/sig/CAPFlikr.png"></a>

When do I use the CAP graphical email signature?

When you may use it: The CAP graphical email signature is intended primarily to drive the organization’s brand message when interacting with the general public. It is designed to convey a consistent, professional image and to offer resources (through the social media links) to help people learn more about the Civil Air Patrol.

While definitive guidance and/or regulations are not yet available, communication from leaders of the organization has indicated that messages sent between CAP members, particularly within units, do not need to use the graphical signature. There are some good reasons for not using the graphical signature when corresponding within the organization: it can be resource-intensive since it uses graphical elements, and often the signature feels too complex for short messages between members who are engaged in an operation or planning exercise. For these kinds of messages, CAPR 10-1 suggests a simple, two-line text signature featuring name, grade, duty position, and unit:

Eric Orgain, Lt Col, CAP
Commander, MER-NC-052

Per CAPR 10-1 and the standards of the Air Force’s style guide, Tongue & Quill, these signatures should only use one duty position (the one which is relevant to the message being sent).


When you should not use it: The CAP graphical signature is only for CAP-related messages; it should not be used for personal messages, and it is especially important that it not be used when you are sending messages on behalf of other companies or organizations. The video tutorial above offers suggestions for how to manage this need to only use the CAP graphical signature on some messages.


 

Share